Now that we’ve found a topic, we need to start writing content and get it ranked in Google.
Let’s assume for this guide that we’ve already gone through the process of setting up WordPress and hosting plans.
Writing content is the core factor that determines the success of your authority or niche website.
Write low quality content and you can expect low quality results. On the flip side, high quality content might yield the same results as average quality content.
It’s not exactly a fixed metric. Content is both an art and a science.
Be strategic with content creation
I outsource most of my content generation to the Philippines and yield excellent results.
It’s not high quality content, nor is it low quality content. But in Google’s eyes, it’s enough.
Enough for me to maintain my rankings and enjoy 5 figure months online consistently, all through my portfolio of websites.
I’m strategic with my approach. I figure most others in this industry are.
But how? With well thought out content calendars, plans and competitor analysis.
I use Google Sheets with several months of content ideas ready to go.
That way my team always has something to do or reference to.
I spend most of my time analyzing competitors. I’m looking for the low hanging fruit.
Using Ahrefs, my favorite software tool on the planet, I can get some deep insights.
Where I can potentially outrank them on a full range of keywords with new content.
But there was a time that I used to do 100% of my writing. Let’s look at how I did it.
Writing for 12 year olds
Why 12 year olds? Science shows us that even the most educated adult hates reading technical stuff.
Writing content on the internet is much different than writing your high school assignments.
Pass on the technical flair. The world is moving too fast.
You want to keep things short, sharp and simple.
Here’s what I do:
- 1 to 2 sentences per paragraph. Occasionally 3.
- Less than 15 words per sentence with basic words.
- Full use of titles and subtitles with strategic photos.
- Utilize Grammarly on the fly to fix grammar issues.
I’ve also used ProWritingAid with lots of success. It’s designed for writers more than marketers attempting to rank websites.
Keep things basic is the summary of effective content creation.
Because the use of simple words keeps an audience on your page.
And with more people who stay on your page, the more Google likes you.
So you can watch your rankings organically rise up in the page results.
To get that accomplished Position 1 ranking that we all hope for.
Where you can then start to monetize your website content.