There are many options out there in the website hosting space, and therefore choosing
Today I’ll be sharing how you can select the ideal hosting solution for your website. Numerous factors will be covered here.
The right hosting provider
Most people choose a hosting provider based on their budget. This is especially true when starting out on the journey, as they have limited funds.
But price shouldn’t be your first priority. For example, I used to host exclusively with Hostgator as they are simply the cheapest out there. Unfortunately, there are some security flaws that I was experiencing often, including very old versions of PHP.
Upon some research, I saw massive improvements in load-speed once transitioning to other service providers. There were namely WPEngine and Flywheel which are well-regarded in this industry.
But let’s look at the key factors now that you should be looking for:
It goes without saying – if you want good SEO, your site needs to load FAST. Less than 3 seconds is ideal. There are free online services such as Pingdom that can check your website’s loading speed from numerous countries. They also have an excellent paid version that ensures you’re running at A1 velocity.
What is the uptime rate of your host? Having a site down is the nightmare for business owners like me. With many business assets sometimes all loaded through the single host, I depend so much on 100% uptime.
A key reason why I left Hostgator is the customer service. I want to talk to a real human when I have an issue. With my current hosting providers, I actually pay 10x more, but also get a real western person to speak with on the phone immediately. That, as a internet business owner, is supremely important.
Avoid any host that has been in business for less than 2 years. Perhaps you know a friend who’s attempting to launch a hosting company. Trust me: There will be issues and bumps along the way. I depend so much on these guys, that I wouldn’t touch anyone unless they are established.
Also, consider where your primary customers are. I use servers both based in Australia and in the United States, depending on where my traffic is flowing from. Any premium hosting provider is going to provide you with multiple server locations around the world.
For many beginners, for now, you’ll actually do just fine with Hostgator, GoDaddy or any of the larger volume-based hosts. However, once your online business grows, you’ll want to transition towards a premium and quality-based hosting provider.
For me, that was actually 8 years into the journey. In fact, I was into the 6 figures before I decided to look into the more premium options and jump ship.
When it’s time to make that change, remember these 5 factors noted. Don’t go with pricing alone when comparing and choosing hosting providers, as there is a lot more to the game. As my mentor would say, invest for success. There is always those who can do it cheaper, but real online business owners take a holistic approach.