When it comes to writing content for a living, go deep.
Your website should be focused upon one core topic.
It’s what 80% of your blog posts should reference to.
There are documented cases where you can go broadly.
One such example is The Wire Cutter in the United States.
In fact, I own one of Australia’s biggest generalized websites.
But I’m not a beginner. I’ve been at this game for roughly a decade.
Choose a specific topic
When you’re starting out, you really need to stay specific.
But how specific?
Big enough that you have enough volume to write about.
But small enough in that every person and their sister aren’t chasing it.
Yet based on a topic you can monetize too, because that’s important.
Here’s some content topic ideas:
- Office furniture
- Water sports
- Caravaning and camping
- Sub-niche such as Lyengar yoga
- World exploring as a vegan
- Premium coffee products
- Dirt biking tips and advice
- Beer and spirits advice
You get the picture. There are many good options out there.
The topic you choose should be something you’re interested in.
Case in point: I found a website dedicated to nappies scoring 40,000 page views per month.
Her SEO was average and hardly optimized.
There was some serious potential here.
But I’m certainly not passionate about nappies.
Ask my ex-wife….I never was! 😅
So I stick to what I know.
Your audience is going to know when you’re not passionate about your topic.
On my generalized site, I do have to outsource 95% of my content writing.
Because otherwise I’m overwhelmed when creating new content.
Especially when I won’t be paid for it, for quite some time.
And that’s what this affiliate marketing game is.
Constant work for months, without much pay (if any)
Only to start seeing some trickles, if you’re lucky.
Then it turns into a torrential downpour.
But that all starts with your topic.
Plus a whole range of other factors.
Though let’s start with finding a topic first.
Then we can get started in writing some content.