Looking to start building a blog of your own? I’ve been at this for almost a decade now with WordPress. Through the journey, I’ve learned a thing or three.
Today I’ll be sharing 12 key takeaways that I’ve learned from starting and growing another blog (focused around selling on Amazon) that is generating upwards of 20,000 views per month.
Not that impressive?
Quite literally no BS here. I hope I have your attention now.
Blogging is difficult, at least, to begin with. It’s a real grind, day in and day out. Most bloggers won’t tell you that, but I’m straight upfront. Yet these points below will hopefully shortcut some of the roadblocks in journey for you.
People will hate on you for being the nicest person ever
In real life, I’m one of the nicest people you’ll ever meet. Online, ever nicer! Yet, given that’s a screen and keyboard, this online thing really brings out the trolls.
Similar to YouTube comments, you really have to learn to ignore the haters. They’re simply at a place in their life that they’re unhappy with and you’re the punching bag. Most people, even in their adult life, still lack personal responsibility.
SEO, Content and Keywords are literally everything
Yep, absolutely everything. No one is going to read a blog without keywords and content. The famous blogger Neil Patel, even with his massive fan-base, is still a proponent of high quality content with LSI keywords.
There is a sense of ‘do as I say, not as I do…‘
Not all hosting providers are created equal
Hostgator is the company I started with. Why? I was pretty broke. $10/month for hosting sounded like a good gig. Truth be told: You’ll be sharing resources with many other people. Similar to living in a backpackers hotel. It’s slow, it’s smelly it’s cheap.
Not for me anymore. I take building a blog of any
Blog visitors don’t equal conversions
There is a measurement that claims that 100,000 visitors monthly means that the blog owner should be making at least $10k/month. In my case, I do in excess of that with just 1/5th of the volume.
It’s all dependent on the blog. If you’re discussing knitting, then those who knit generally don’t buy. They’re researching. Your best way to monetize is through Amazon Associates and other programs that pay minimal. In my case, it’s those who are keen to invest into their education.
Real bloggers are marketers
Some people blog for fun. Those people don’t make money. Real bloggers are marketers and will stretch to make a sale. If you don’t like to sell, then don’t become a blogger, or simply
The analogy I’ll use is derived from one of Robert Kiyosaki’s stories. He states that it’s the best selling book that everyone knows about, not the book that was the most fun to write or read. I blog in the quest to be #1 in my niches and to do that, I need to sell.
Write like Seth (if you can)
Seth Godin is my most inspiring person in writing. The man has been blogging for a seriously long game and is well known throughout blogging and authorship communities. But how does he write?
Short sentences with simple words, written in a distinctive style. I’m working to ‘crack the code’ on his writing. Do you want to know the best way to learn his style? Read his books. They’re literally gold.
Be real and raw with content
People are sick of the nonsense online. They’re looking for a mentor, a hero, a real person. Someone that walks the talk and doesn’t make readers swim in a can of BS soup. Be real and raw in every blog post, about me page and direct contact with readers.
In my case, I sell on Amazon and found success. Yet I often steer people away from selling on Amazon, because it isn’t easy. I also take a jab at the ‘gurus’ offering courses. It takes a lot of capital, time, effort and energy that most people don’t have, nor the mindset to make it happen.
Focus on the real metrics
The key metric that I look at is income per website visitor. That’s it. Remember how I mentioned about selling? I monetize through marketing, as I’m not the most gifted salesmen. Thanks to the internet, I don’t need to pitch with voice and spoken language.
I study my Dashboard daily for traffic. I want to know where they came from, what they’re reading, and most importantly, how long they are reading for. From that, I also look at my comments. What are people saying about my content? What questions are they asking? I then use those questions to create new blog posts. Effective, I crowd-source my own content creation. Genius!
Finally, play the long game
If you just learned to blog a few months ago, then you still have much to learn, young Padawan. At this time of writing, I’m 8 years into the journey. I’m still learning myself!
Play the long game and think in terms of years and decades, instead of weeks and months. A full-time income is unlikely within the first few years. Treat this as a hobby initially, then start to get serious about transitioning into full time.
Start building a blog today
Blogging regularly takes a lot of time, effort and energy. There is often much better things you can be doing, but you might as well start building a blog today. Many people do quit, reducing my competition.
For those prepared to stick around, there are some serious rewards worth waiting for! I might be able to help – simply drop me a line and let’s get started from there.